Slaby recently photographed Patagonia Sportswear founder Yvon Chouinard for U.S. News & World Report’s Best Leaders issue. Chouinard, an avid climber and outdoorsman, describes himself as a natural innovator and a reluctant businessman. Patagonia’s business model is unique in that it encourages responsible growth and has a built in system that returns 1% of its net sales to environmental causes. The company also pays employees to work full-time on environmental issues.
You can view more photographs and read more about the process on Slaby’s blog, here.
Luceo Images 